EC4
Digital Insights Analyst 2023-01-18 A Digital Insight Analyst is required to work with a private hospital group based in London. This is a permanent role and offers a salary of up to £40,000 per annum. The office is based in London and offers hybrid working options. Key Stream 2023-02-18

Digital Insights Analyst.

London / permanent / £40000 - £45000 per annum

Stephanie Binks
Consultant

40000 YEAR

£40000 - £45000 per annum

GBP

permanent

A Digital Insight Analyst is required to work with a private hospital group based in London. This is a permanent role and offers a salary of up to £45,000 per annum. The office is based in London and offers hybrid working options.
 
Summary:
This role ensures that digital analytics can provide commercial growth insights to the wider team. The post holder will have a passion for understanding online audiences and using website analytics to feed into commercial strategy.
 
 
Main Responsibilities:
  • To use website analytical tools to provide insight into our digital performance. (Google Analytics, Google Search Console, Google Optimize, Google Tag Manager).
  • To feed into the website analytical road map alongside the Insights Manager.
  • To provide key insights in how the Group’s marketing activities are performing providing recommendations to support conversion optimisation, SEO activities, and prioritisation of marketing activities.
  • To work with a wide range of tools to support insight such as heatmapping, website crawler and call tracking systems.
  • To use data visualisation tools (Google Data Studio or Power BI) to inform senior management, marketers, and external stakeholders.
  • Work flexibly to support the Business Development, Product & Digital and Sales & Marketing teams to deliver projects.
 
Essential Experience Required:
  • Experience of data and online analytics.
  • Experience setting up analytic platforms using Google Tag Manager.
  • Experience working with data visualisation tools (Google Data Studio or Power BI)
  • Demonstrable track record of delivering projects to an extremely high standard and to demanding deadlines.
  • Demonstrable success of building good relationships and partnerships with key influencers across the organisation.
For more information on this Digital Insight Analyst role, please contact a member of the Keystream team today.