18.12.2024
Go Live Is Just the Beginning: Why Digital Success Depends on People
When it comes to digital transformation in healthcare, go live is often celebrated as a milestone, sometimes the milestone. But as we explored in our recent webinar, go live is far from the finish line. It is just the beginning of a much bigger journey.
The real work starts after the switch is flipped, and long-term success hinges not just on technology, but on people, culture, and communication. Here is what stood out during our discussion:
Start With the People, Not Just the Tech
Technology is easy to install but hard to embed. Why? Because true transformation involves changing behaviours and workflows.
Dan King, an NHS doctor and clinical safety expert, explained it best: “Technology for the sake of technology doesn’t work. A system must solve real problems and make people’s lives easier.”
Shadowing and engaging staff early on, whether clinicians, porters, or operational teams, helps ensure solutions are practical, trusted, and tailored to real-world needs.
Champions Drive Change
Digital projects succeed when someone in the organisation truly believes in them. These champions, who may be frontline staff or middle managers, are often more effective than senior leaders at building trust and enthusiasm.
“We need passionate people who can bring the vision to life for their teams,” Steve Lobley emphasises the importance of credibility and relatability in driving adoption.
Champions translate the broader vision into actionable, everyday relevance, ensuring the system works for everyone involved.
Optimisation Is the Real Win
Go live may mark the start of a new system, but the real value lies in optimisation. It is about refining systems to meet user needs and continuously improving them over time.
“Optimisation should be embedded across the whole trust at all times,” shared Steve.
Dan added the importance of making it easy for staff to provide feedback post go live: “Clinical teams need simple ways to log concerns or errors. Without that, systems can’t evolve to meet real-world demands.”
Governance frameworks should include optimisation as an ongoing priority, rather than an afterthought.
Communicate, Then Communicate Again
Clear, consistent communication can make or break a digital project. Branding a project, sticking to a clear vision, and celebrating milestones like go live anniversaries help keep teams aligned and engaged.
“You cannot tell people too many times,” said Steve. “Brand it and keep the message consistent.”
Tailored messaging, delivered through email, intranet, and face-to-face sessions, ensures staff across all roles understand how the change impacts them.
Share Lessons Learned
Despite its collaborative potential, the NHS often lacks mechanisms for sharing insights from digital projects. Lessons learned are critical, not just for the organisation implementing them but for others embarking on similar journeys.
Dan highlighted the challenges created by staff turnover: “Organisational memory is short. Without better ways to capture and share knowledge, we risk losing valuable lessons.”
Collaboration between trusts can help prevent repeated mistakes and foster continuous improvement.
Final Thoughts
Digital transformation is not just about implementing technology, it is about embedding solutions that work for the people who use them. By prioritising people, fostering champions, and maintaining clear communication, healthcare organisations can achieve true, lasting change.
If you would like to explore these ideas further, or watch the full webinar recording, click here.
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