10.07.2025

The NHS 10-Year Plan: Big Promises, Bigger Questions

The government’s 10-Year Plan for the NHS sets out a comprehensive vision for change. From personal health budgets and integrated health organisations to neighbourhood care centres and AI-enabled hospitals, the direction of travel is clear.

On paper, it looks like a plan that could reshape how care is delivered, how services are led, and how systems operate as “one”. But the question remains: will this be the moment things actually change?

Because we have heard this all before.

 

A familiar vision with firmer detail

The shift towards prevention, place-based care and digitally enabled services is not new. These principles have featured in nearly every strategy since the 1990s. What makes this plan stand out is the level of detail: clear targets, timelines and named interventions. Combine that with the opportunity to harness AI and the potential benefits are even greater.

There is recognition that new operating models will be needed, that workforce reform cannot wait, and that technology must be a central enabler of transformation. There are even plans for a new productivity index and private funding options for local health infrastructure.

Yet clarity does not always equal confidence. Change in the NHS rarely fails because of poor ideas. It fails when incentives do not align, when capability is overlooked, or when there is no headroom to act.

 

Reform on paper is not the same as reform in practice

The success of this plan depends on more than strategic ambition. It depends on investment reaching the right places, confidence being rebuilt, and coordination between national and local systems.

It also relies on delivery capability. Not just within the NHS, but across local government, voluntary and community sectors. This is not just a transformation plan. It is a whole-system reform agenda. If we treat it as anything less, the risk is that the strategy remains just that and nothing actually gets done.

And, of course, it depends on how funding is deployed, on whether communities get what they need, and on whether hospitals are willing to share control. These are some of the structural questions that will determine whether the vision becomes reality.

 

Our take

There is a lot in this plan to support. The focus on neighbourhood care, digital access and prevention aligns with the direction many organisations are already moving in. But the scale of change should not be underestimated — nor should its complexity or the pace required.

We believe success will rest on three things: clarity of responsibility and accountability, the right capabilities at the right level, and the confidence to act without being burdened by inappropriate governance.

If you are thinking about your organisation’s role in this landscape, or how best to support the teams delivering it, we would be happy to talk.

 

 

 

Latest insights

Pulling the Cord on Tech’s Culture of Silence

In aviation, every crash leads to an investigation. In tech, most failures disappear into silence. Why? After attending several events recently, one theme stood out: transparency, or the lack of it. Having supported digital and transformation leaders for over a decade, I’m struck by how often the same issues resurface. Lessons aren’t learned, and problems…

Tuition Fees, Talent, and Quality: The Real Challenge for UK Universities

The government’s recent announcement allowing universities in England to raise tuition fees in line with inflation has made headlines across the sector. While this move may provide welcome financial relief, the bigger challenge for universities isn’t tuition – it’s people. Universities simply cannot meet quality standards without the right teams in place. IT, digital, and…

Beyond the Tools – Making Digital Transformation Work for the NHS 

I’ve seen the NHS’s digital transformation from all angles….as a patient, working on the frontline and in the programme room. I’ve felt the frustration of handwritten notes, siloed systems, and digital tools that promised productivity but rarely delivered. But I’ve also seen the difference when technology truly works, when it empowers rather than overwhelms, when it simplifies rather than complicates, and when it supports…

The Traitors Within: Tackling Hidden Inefficiencies in NHS Waiting List Management  

As The Traitors returns to our screens tonight (highly recommend if you haven’t seen it), it’s a good reminder that not every challenge is visible at first glance – especially in healthcare. Just like in the show, NHS teams are working together towards a shared goal, but sometimes unseen forces quietly work against progress.  In…

From Perfectly Choreographed Groceries to Well-Orchestrated Public Services: What We Learned from a Leading UK Supermarket

As part of our work exploring how operational design principles translate across sectors, we recently visited one of the UK’s leading supermarket micro-fulfilment centres (MFC). We were curious to see how one of the country’s most complex logistics operations balances automation, efficiency and human input to meet high-volume demand. On the surface, it seems far…

NHS Group Structures: Navigating the Shift

Across the NHS, a clear pattern is emerging: the rise of the group structure. Some trusts were early adopters, but we’re now seeing more organisations coming together, whether by uniting corporate functions or pursuing a full merger. This shift is being driven by real pressures: financial constraints, workforce shortages, duplicated services, and the ongoing drive…

AI, Communities and a Fit-for-Future Public Sector

Navigating a New Vision for Health and Local Services The government’s 10-Year Plan for the NHS lays out a bold vision of a “fit for the future” health service, with three major shifts: care closer to home, digital-first services, and a focus on prevention. It is a plan to reimagine how care is delivered by…

How Higher Education’s Challenges Are Reshaping Tech and Digital Teams

The UK higher education sector is at a crossroads. Once known for stability and long-term thinking, universities are now navigating uncertainty on every front, from squeezed budgets and changing student demographics to rising expectations for digital-first services. As someone who has spent the past six years recruiting into this space, I have seen how these…

The NHS 10-Year Plan: Big Promises, Bigger Questions

The government’s 10-Year Plan for the NHS sets out a comprehensive vision for change. From personal health budgets and integrated health organisations to neighbourhood care centres and AI-enabled hospitals, the direction of travel is clear. On paper, it looks like a plan that could reshape how care is delivered, how services are led, and how…

Disclaimer: AI Helped Me Write This Blog

  Or did it. Now that anyone with a prompt window can generate professional-sounding text, AI is turning our writing into the same bland, beige template. And that’s becoming a real problem when you’re trying to get people to actually pay attention and take action.   Everything Sounds the Same Now Every digital strategy, LinkedIn…